Logo, Brand System & Website for a Creative Industry Mentor
Creating a distinctive personal brand for a games business expert and startup consultant.
Hirad Harandian is a games business expert, startup consultant, and creative entrepreneur with over a decade of experience in the global and regional video game industry. His work spans from game production to mentorship, startup fundraising, and educational content creation.
Project Overview
As a leading voice in the Middle Eastern game development and interactive media ecosystem, Hirad needed a strong personal brand and digital presence that would resonate with investors, startups, game developers, and thought leadership platforms alike.
We were tasked with designing a complete visual identity, a distinctive logo, and a modern, responsive website that reflects his consulting authority while carrying creative energy and subtle references to the gaming culture he champions.
Scope of Work
- Logo Design
- Visual Identity System
- Web Design (UI/UX + Responsive Development)
Creative Direction & Design Language
To bridge consulting professionalism with gaming heritage, we created a modular logo formed from two stylized "H" letters. The structure references Tetris game mechanics, symbolizing strategic thinking, precision, and creative problem-solving—the core of Hirad's work.
The website interface was designed with a clean, minimalist layout, structured for clarity and high readability. A tech-forward aesthetic paired with generous white space ensures his message is both approachable and authoritative.
Website & Graphic Assets
The website was designed fully responsive for seamless viewing across all devices. We also crafted a library of icons and adaptable banners to maintain visual consistency across:
• Service showcases
• Podcast promotion
• Speaking engagement highlights
• Social media formats from Instagram Stories to web hero banners
This modular asset system empowers the client to communicate effectively across platforms.
Outcome
The result is a future-proof personal brand that balances technical expertise, regional pride, and creative depth. Hirad Harandian's new identity establishes him as both a strategic consultant and an industry mentor, equipped to lead conversations in gaming, startups, and interactive media for years to come.
"Working with Rasm has consistently been a pleasantly surprising experience. The team goes above and beyond the brief to ensure the success of your vision. They've always been fair in acknowledging any mistakes and have taken immediate steps to correct and resolve them. Rasm is not just an outsourcing partner—they're a true extension of your team, committed to delivering results that exceed expectations."— Hirad Harandian
We had the pleasure of working with Hirad Harandian to create a brand identity that truly represents his unique position in the gaming and creative industry. The result is a versatile, modern brand system that works across digital and physical touchpoints.
Visit Hirad Harandian's Website