Tuk is a company with the goal of delivering coffee where ever needed to customers. They started their work as a coffee house, but later developed their business using their application which provided the customers a platform to order coffee and receive their order anywhere they are.
The logo was used for their packaging and played a key role in their visual identity.
The character reflects a drop of coffee. as presented, it illustrates different steps of the coffee delivery routine, such as finding customer location and logistics.
The character is also used to create the “need for coffee” sensation, such as sleepiness.